Basic Shopping Ads

30 minutes

4 videos

3 assignments

Description

In this course you will learn how to set up a basic Shopping Ads generator. The videos will guide you through the settings of a generator, and will cover the key points that you need to take into account when building your Shopping Ads generator. You will learn how to set up the perfect product group structure and how to use custom labels in the product group subdivision.

After this course you will be able to:

Understand the Shopping Ads structure

Set up campaigns

Set up ad groups

Set up product groups

Use custom labels

Understand all the Shopping Ads basic functionalities

Vanshj Seth

SaaS Copywriter and Marketing Specialist

Vanshj Seth, a Hawaiian native now thriving in the Netherlands. For the past nine years, he's been crafting his journey in the heart of Europe, where he found his professional home at Channable. Over the last five years, he's navigated marketing for the US team, and currently works as Channable's in-house copywriter, responsible for creating anything and everything eCommerce related, while also lending his creative lens to educational projects like the Channacademy.

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Shopping Ads fundamentals
1. Let's start: what you need for this lesson
2. Shopping Ads structure & creating a connection
3. Assignment: create a Shoppping Ads generator
Structure of your Shopping Ads generator
1. Understanding ad groups & product groups
2. Assignment: create campaigns & ad groups
Product groups & rules
1. Product group subdivision set-up
2. Assignment: creating the product group subdivision structure
Shopping Ads key-points
1. Wrap-up & course summary
2. Feedback Basic Shopping Ads course

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