Expert Shopping Ads

45 minutes

3 videos

2 assignments

Description

This course starts off by revisiting the key information from the Basic Shopping Ads course, because this represents the fundamental knowledge you need to understand first. Next, Vanshj takes you through the multiple ad group generators feature where you will learn about the possibilities of creating different ad group generators within the same campaign. Afterwards, you will gain more knowledge on the differences between Channable’s standard and smart shopping campaigns. Finally and quite importantly, you will learn about the properties that you can and cannot modify in Google Ads.

After this course you are able to:

Understand the fundamentals of Channable’s Shopping Ads

Use the multiple ad group generation feature

Use smart shopping campaigns

Understand the difference between standard and smart shopping campaigns

Understand the properties you can and cannot manually modify on Google Ads

Vanshj Seth

SaaS Copywriter and Marketing Specialist

Vanshj Seth, a Hawaiian native now thriving in the Netherlands. For the past nine years, he's been crafting his journey in the heart of Europe, where he found his professional home at Channable. Over the last five years, he's navigated marketing for the US team, and currently works as Channable's in-house copywriter, responsible for creating anything and everything eCommerce related, while also lending his creative lens to educational projects like the Channacademy.

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Expert Shopping Ads fundamentals
1. Let's start: what you need for this course
2. Recap of the fundamentals
3. Assignment: Set up your Shopping Ads generator
Advanced Shopping Ads features
1. Multiple ad group generator & smart shopping campaigns
2. Assignment: Setting up multiple ad group generators
Wrap-up & manually modifying properties in Google Ads
1. Properties you can and cannot manually modify in Google Ads

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course