Basic Text Ads

45 minutes

6 videos

3 assignments

Description

The Basic Text Ads course explains how to set up a text ads structure in Channable. The course is built around Google Ads, but the lessons learned are applicable to both Google Ads and Microsoft Ads. Our instructor Vanshj will teach you how to make a connection with your Ads account and set up a generator to create static or dynamic campaigns, ad groups, ads and keywords.

After this course you are able to:

Make a connection between Channable and your (Microsoft or Google) Ads account.

Set up a text ads generator.

Create a standard, static campaign.

Create ad groups on item level, with a standard CPC.

Create a dynamic text ad within this ad group.

Understand how and when Channable creates, pauses, changes and re-activates campaigns, ad groups, ads and keywords.

Understand what to do in Channable and what to do in Google Ads.

Understand how and why the level of ad groups, ads and keywords should match.

Vanshj Seth

SaaS Copywriter and Marketing Specialist

Vanshj Seth, a Hawaiian native now thriving in the Netherlands. For the past nine years, he's been crafting his journey in the heart of Europe, where he found his professional home at Channable. Over the last five years, he's navigated marketing for the US team, and currently works as Channable's in-house copywriter, responsible for creating anything and everything eCommerce related, while also lending his creative lens to educational projects like the Channacademy.

Not started

Making a Google Ads connection
1. Let's start: what you need for this lesson
2. How to manually set up a search campaign in Google Ads
3. What is a 'Text ad'?
4. How to create a connection with Google Ads
5. Assignment: Create a Google Ads generator
Creating a campaign structure
1. Checking the Google Ads connection
2. How to generate text ads campaigns
3. Assignment: create a static campaign
Setting up ad groups, ads and keywords
1. How to create dynamic ad groups
2. How to create ad templates and keywords
3. Assignment: create dynamic ad groups, ads and keywords
Preview step and wrap-up
1. Checking the preview
2. How Channable- generated text ads appear in Google Ads
3. Basic Text Ads Quiz
4. Feedback Text Ads course

Start

course